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Maximizing Your Sales and Marketing Efforts with HubSpot Integrations

Maximizing Your Sales and Marketing Efforts with HubSpot Integrations


Maximizing Your Sales and Marketing Efforts with HubSpot Integrations

They say, “No man is an island,” which is also true for HubSpot. With the proper integrations, HubSpot becomes more than a customer relationship management application — it becomes a complete business management suite with every feature you need in your reach.

With more than a thousand applications on its marketplace, picking the proper integrations for HubSpot can be overwhelming. But worry not — we’ve compiled a list of HubSpot integrations perfect for your every need and want.

Ready to maximize your HubSpot subscription? We can assist you with that.

The 16 Best HubSpot Integrations in 2023

Choosing the best integrations with an application as well-connected as HubSpot is like finding a needle in a haystack. However, we’ve managed to whittle down the number to 16. Our picks for the best HubSpot integrations are the following:


When it comes to CRMs like HubSpot, a comprehensive task management suite like Asana is an invaluable integration. This tool provides robust automation for tracking progress and lead conversion.

Asana gives HubSpot the following features:

  • Create an automated workflow with task follow-ups
  • Use customer data on Asana to trigger tasks in HubSpot

However, you can’t integrate Asana into your HubSpot account if you’re only subscribed to its Basic Plan. Asana requires you to pay for any of the following subscriptions for integration:

  • Premium: Starts at $10.99 per month
  • Business: Starts at $24.99 per month


Sharing your commercial links is an essential facet of sales and marketing. However, you can’t share URLs to some sites due to the following:

  • Character limits
  • Character support
  • Site restrictions

Bitly is a URL-shortening application that bypasses these issues. Beyond that, Bitly with HubSpot gives you the following advantages:

  • Aesthetics: Cleans unappealing long URLs
  • Branding: Latter part of the generated URL relates to your business
  • Reporting: Access to analytics on link performance

You can use Bitly for free today, but you’re limited to only ten monthly links. Fortunately, other Bitly plans superseded this limit. This is how much Bitly paid plans cost monthly:

  • Starter: Starts at $8 — 200 basic links
  • Basic: Starts at $29 — 1500 branded links
  • Premium: Starts at $199 —- 3000 branded links


Integrating Canva with HubSpot enables effective content creation as it allows you to access its editing tools in-app. With this integration, you’re getting:

  • Countless templates, including posts, emails, letterheads, and more
  • Creative assets and resources
  • Drag-and-drop editor
  • Real-time collaboration with team members

Canva comes with a free plan, but access to more features comes at the following costs:

  • Canva Pro: Starts at $12.99 per month
  • Canva for Teams: Starts at $14.99 per month for the first five team members


Your sales and marketing success hinges on how well your team collaborates. To accomplish that, you must pick an excellent project management application to integrate with HubSpot — ClickUp is our choice.

With ClickUp, HubSpot unlocks the following features:

  • ClickUp controls in your HubSpot dashboard
  • Work automation with triggers
  • Workflow visualization

ClickUp is currently priced at:

  • Free: $0
  • Unlimited: $5 per month per member
  • Business: $12 per month per member
  • Business Plus: $19 per month per member
  • Enterprise: Personalized cost

For more information about ClickUp, you can check out our articles on:


An often overlooked vulnerability of businesses is wasted time. According to statistics, marketers only spend 28% of their time performing tasks they’re hired to do.

Time tracking is an effective solution to streamlining your workflow. For this purpose, our choice for HubSpot is Clockify — a time-tracking software that has the following features:

  • Management: Scheduling, approval, invoicing, and expenses
  • Reporting: Activity, rates, forecasting, and location
  • Timekeeping: Timer, timesheet, calendar, and kiosk

You can start for free, but if you want more features, this is how much Clockify paid plans are worth:

  • Basic: $3.99 per month per user
  • Standard: $5.49 per month per user
  • Pro: $7.99 per month per user
  • Enterprise: $11.99 per month per user

Google Ads

You can significantly boost your marketing with an effective advertising campaign. Google Ads is a great starting point for your advertising efforts.

Integration features of Google Ads to HubSpot include:

  • Audience Targeting: Usage of data points to pinpoint potential customers
  • Keyword Tracking: Data on popular or personal keywords
  • Reporting: Clicks-to-ROI data

With Google Ads, you set your own advertising budget, ensuring you get your money’s worth.

Google Calendar

Time is a valuable resource. That’s why scheduling your tasks and meetings is crucial in sales and marketing.

When you connect Google Calendar to HubSpot, you can:

  • Log meetings
  • Send meeting invites to HubSpot team members
  • Schedule meetings and tasks on HubSpot
  • View your personal and work calendar on HubSpot

All the basic features of Google Calendar are available for free. However, you can unlock more features when you avail of Google Workspace plans, which include:

  • Business Starter: $6 per month
  • Business Standard: $12 per month
  • Business Plus: $18 per month
  • Enterprise: Personalized cost

You can learn more about Google Calendar in our article comparing it to Apple Calendar.

Gravity Forms

Managing a business involves knowing lots of people across all walks of life. Gravity Forms offer an organized contact management experience that helps you do that and more.

Gravity Forms to HubSpot integration allows you to:

  • Create and update contact profiles in HubSpot
  • Get contact insights
  • Sync contacts from Gravity Forms to HubSpot

Gravity Forms has a free 30-day trial. After a month, you can sign up for any of these pricing plans:

  • Basic License: $59 per year
  • Pro License: $159 per year
  • Elite License: $259 per year


In marketing, the buck doesn’t stop at customer relationship management — you must also consider other avenues to explore to reach new consumers. Mailchimp is our pick for effective email marketing.

Mailchimp gives HubSpot more features when integrated, namely:

  • Cross-application contact engagement
  • Track email activity on HubSpot
  • Troubleshoot sync errors

You can get Mailchimp for these prices:

  • Essentials: $13 per month
  • Standard: $20 per month
  • Premium: $350 per month

Interested in Mailchimp? We have tons of articles dedicated to comparing Mailchimp with other marketing applications. You can view them here:


Marketing wisdom comes from a comprehensive understanding of your business statistics. This is where analytics and reporting applications come in handy.

Mixpanel is a complete analytics suite with reporting, listening, and forecasting data. When integrated into HubSpot, you’re getting numbers on:

  • Customer behavior and frequency
  • Customer identification
  • Data pipelines
  • Events

Fortunately, Mixpanel has a free Starter Plan if you want to try their service. Advanced analytics comes at the cost of:

  • Growth Plan: Starts at $20 per month
  • Enterprise Plan: Starts at $833 per month


Increasing your sales goes hand-in-hand with an effective e-commerce platform. Regardless of the many e-commerce tools, we always recommend Shopify as your primary sales suite.

With Shopify, your HubSpot can accomplish the following:

  • Access your Shopify virtual store in HubSpot
  • Automate e-commerce
  • Get reporting and analytics on your store performance
  • Sync products

All Shopify plans come with a free 14-day trial. When that time passes, you must subscribe to any of the following Shopify plans to integrate it with HubSpot:

  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month


Gone are the days when you needed your wallet everywhere; digital payments are now taking over traditional payment forms, and numbers back this up. A report by McKinsey finds that almost 90% of Americans use digital payment — completely revolutionizing retail in its wake.

Stripe is a fantastic payment processing platform for businesses with an online presence. You can integrate it into HubSpot to get the following functionalities:

  • Allow customers to check out
  • Pay or receive payments from contacts using the HubSpot interface
  • Sync Stripe and HubSpot data

Stripe doesn’t come with a traditional static cost. Instead, it takes a 2.9% plus 30 cents cut of every transaction made on its platform.


As more and more businesses establish a presence online, it becomes more important for you to stand out. WordPress is a great blogging and web hosting platform for small businesses looking to get their feet wet in today’s digital space.

HubSpot gains the following features with WordPress at its corner:

  • Lead generation
  • Reach out to websites or blog visitors
  • Sorted and grouped contact management

WordPress has plenty of plans to choose from. These are:

  • Free: $0
  • Personal: $4 per month, billed annually
  • Premium: $8 per month, billed annually
  • Business: $25 per month, billed annually
  • Commerce: $45 per month, billed annually
  • Enterprise: Starts at $25,000 annually


Not every application can directly connect to HubSpot — that doesn’t mean you can’t use other tools with HubSpot. Zapier allows you to create indirect integrations between HubSpot and other applications with enough developer experience.

Furthermore, Zapier is also a powerful tool for automation. With Zapier working side-by-side with HubSpot, it can perform actions based on triggers like:

  • Polling Triggers: Checks HubSpot for new information at set times
  • Instant Triggers: Uses information from webhooks as a trigger

As expected from these features, Zapier comes at a hefty cost. You can check its prices below:

  • Free: $0
  • Starter: $29.99 per month
  • Professional: $73.50 per month
  • Team: $598.50 per month
  • Company: $1198.50 per month


Mistakes happen and when they do, your customers often seek your help. Zendesk provides an efficient solution for customer support. With HubSpot integration, it can:

  • Create a recurring issue list with repeat customers
  • Manage customer support agents and their tasks
  • View tickets on the HubSpot interface

As far as cost goes, you must pay this much for Zendesk:

  • Suite Team: $49 per month per agent
  • Suite Growth: $79 per month per agent
  • Suite Professional: $99 per month per agent
  • Suite Enterprise: Personalized cost


Team meetings are essential to keep yourself updated with the ins and outs of your business. Zoom for HubSpot is a cost-effective solution to all your video-conferencing needs as it offers these features:

  • Attendance tracking synced with your HubSpot contacts
  • Automatic recording and transcription of Zoom calls
  • HubSpot meetings on the Zoom platform
  • Webinar promotion

Zoom currently costs:

  • Basic: $0
  • Pro: $14.99 per month per user
  • Business: $19.99 per month per user
  • Business Plus: Custom cost
  • Enterprise: Custom cost

Learn more about Zoom by reading the following articles:

Zoom vs. Teams 

Google Meet vs. Zoom

Wrapping Up

Integrations allow your HubSpot to be more than the sum of its parts. However, it’s always a good reminder to pace yourself. Too many connections are counter-intuitive — loading too many integrations in HubSpot can decrease its efficiency due to clutter.

Take the time to find the perfect integrations for your business, so you can leave your audience satisfied with better sales management, marketing, automation, and UX.

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